If you’ve poked around our website a bit, you may have discovered a prompt to text something nice to your future self. Partake! Partake! You don’t need to buy anything from our website to play the game.
Mushroom brands, BESTIES included, like to hang their hat on integrating mushroom-based formulas into your daily routine as part of a healthy selfcare regime. But what is selfcare? Outside of being a term slightly weaponized by younger-skewing Gen Z’s to dodge work/responsibilities (funny, cuz it’s true, right?!), selfcare is really just a concentrated way of showing love to your future self.
How often do you think about your future self? After 20+ years of working in PR (AKA, my day job outside of BESTIES), it’s been my observation that humans mostly do not prioritize investing time, care, or consideration into things they cannot easily touch or see today. Investing in tomorrow feels like an even heavier ask than it used to feel (2026... sigh). I am writing this blog post as the county where I live in Southern California is mostly evacuated due to the impending explosion (literally) of a local chemical factory. I swear this is true. So yeah, asking people to care about tomorrow and beyond feels extra silly in this current timeline. We’re all just trying to survive the day (and “survival” is not universally defined).
Nonetheless, your future self is arguably just as important as your present self. Both selves exist fully and wholly at the same time. I think about my future self constantly (maybe too much). The older I get, the more I make life decisions off my future self versus my present self. Is that future-tripping? Is that responsible life planning?
As I write this, I’m having a flashback to moving into my current house with my now-former/then-current husband. As we were unboxing our poorly packed crap, I saw my future self in this home with our future (unborn) kids. Future Tess looked... unwell. Very unwell. Uh oh.
She told me that if I had kids with my then-current/now-former husband, I would be detonating (her exact word, btw) my life. Not because kids are so bad (although my actively-parenting friends have unexpectedly weighed in on this), but because the man was the absolute wrong man for the job. I told her (my future self) that the whole point of moving into this house that broke my bank was because we were at the point in the marriage where “we are supposed to have kids,” and she (my future self) basically said, “tough nuts.”
So, I asked for a divorce before we were fully unpacked into this house (that I bought, for the record). Add it to the list of me taking the bit (like marriage) too far and “waking up” at the crescendo. I look so crazy. Oopsies!
Anyway, this is just to say: selfcare and investing in your future self are mirror concepts.
If you aren’t ready to introduce mushroom products into your daily routine yet, that is fair. Adopting new things into your routine is rooted in education, trust, and ultimately time. But try texting something nice to your future self through our website. It’s a microcosm for doing something today that will reward you tomorrow (or in the near future).
Our “Text Yourself Something Nice” prompt asks you to write a kind message to yourself, and it’s up to the universe (whee!) when this investment will boomerang back to you.
It takes two seconds, it’s free on our site, and it’s no different than other selfcare moments.
Your future self will thank you. We promise.
Xo,
Tess (Co-Founder, BESTIES)
